Stop whining about your auto-ship. You need it to succeed.By
People who work from home don’t realize this but every small business not just a home based business if they are going to succeed must have an “auto-ship”. By definition an auto-ship is a requirement of a recurring order of some product or service needed to get paid in business. Now many home based businesses require that the independent reps keep an auto-ship. Why is that?
Let me first say I’ve never worked with a company that “required” an auto-ship, but I’ve still ALWAYS HAD ONE. By the definition alone you should understand that. “A requirement of a recurring order of some product or service needed to get paid in business”. Most people who hear this term are in a sub-sect of home business called network marketing. But that term is not only required for network marketing, it’s a term that should be used in all successful business small or big business.
The real reason you should have an auto-ship, is it allows you to get a product at a discount on a regular interval so you can market it and increase your own personal revenue. See even though I don’t have a required “auto-ship” placed on me, I still have an auto-ship. For me it’s advertising and leads and it serves the same purpose. Typically people that have auto-ships have products or services people can sample and that’s a main way they expose their business. It’s a type of advertisement, like the people handing out samples at a BJ’s, Sams, or Costco.
My exposures are done all over the Internet. So my auto-ship is a standing order for advertising every single month. If your main exposure is through trade shows, then that reservation for a different trade show should be a standing order and done monthly. It works the same way if your main exposure is radio or television media, then you should have a standing order for that every single month.
An auto-ship is really just a required method of exposing your business to new clients. If you are in business then that would be a requirement regardless if someone told you to or not. No successful business advertises for one month, but not the next. Or exposes their product or service for 3 months and then stops. Therefore we’ve always had an auto-ship even if it wasn’t called that by name. What you do with your “auto-ship” determines how successful you are? Are you getting the largest orders you can so you can maximize your income and lower your expenses? That’s what a REAL business would do.
To Your Success,