Archive for DFI


How DFI Created Vision and Purpose

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When you are looking to create vision and purpose to inspire people to act you typically have to provide the vision that people feel like they can align themselves with.  Today I got this email titled “Monday Motivational” from our company DFI.  What is interesting is the vision it creates for someone like me who is just and average person but looking to continue to grow in my personal success.  This email, gave me a couple of goals that I can reach for in my own business, not in just the Easter story example but also creating my own story.  Plus, that training call was AMAZING that Dani Johnson did.  I’ve listened to that thing about 5 times now.

Finally seeing who else is on track to win the Leadership Council Ring in one year pushes me to keep pressing forward!  What is incredible about this email is anyone from any business model can adjust it and use it to great success just as our company has.  If you need it use it as a model for your own business and let us know what success you have.

Below is the actually email!

While we hope you had an incredible Easter Weekend in looking for an inspirational story for this Newsletter we didn’t have to go back any farther than the Easter Story!  For those of us that are Christians we know the ultimate price was paid so that we could have everlasting life.  You may not be a Christian but for just a moment let’s reflect on the story and see how it applies not only to our eternal life but also our business life.
In business we have to look no farther than how much opposition Jesus faced.  His friends turned their back on him and no other human being walked through what he did.  None of our paths that we walk through in business are as difficult as the path that Jesus walked.  But we can be inspired because we know Jesus struggled, through his prayers we know it was difficult for him.  His sweat was like drops of blood, which indicates an incredible level of stress on the human body. 
Jesus, knew opposition was going to come and even though it was difficult he did not stop he continued to walk toward his destiny.  How often do you let others change or slow your destiny based off of your actions?  Thank goodness Jesus stayed on the path toward his destiny and did not let the oppisition slow or stop him. 
April create your story MONTH!
This month in DFI is create your story month!  We all have a story and we should share it!  Then we should focus on building it.  Work closely with your Director and get on the core training calls to learn new tips and techniques on the benefits of your story, how to say it and how other’s stories are used.
Below is a specific training that Dani Johnson did for DFI.  This is 1,000 dollars worth of training that you can listen to right now for free!  Listen right NOW. 
Get a pen and paper and listen to every second of that training call right now!  This specific training has created millions of dollars for our company!
Join DFI in London this Month!
Many of us will be in London at the end of the month.  Dani Johnson will be having a First Steps to Success in London and if you know you can’t effort to wait for this training in the US then join us in London.  If you are in the states it’s a tax write off any way, you might as well see London at the same time you are getting that specific training!
Leadership Council Rings!
Many of you are working on obtaining your very own Leadership Council Rings.  If you have not seen what they look like yet go to   If you bring on 30 new team members by Feb. 2011 you will also win a free cruise on the DFI Leadership Cruise.  Details to be announced soon!
To get your ring in one year you have to bring in at least 3 new team members a month.  The following people were on that pace for the month of March and they are!
Cadie Kalmes
Stacy O’Quinn
Richard Birney-Smith
Jackie O’Quinn
Tim West 

Succeeding Together AS A TEAM! 
DFILive Support Team 

I personally want to think all of the leaders of our company that make us great!
To Your Success,
Stacy O’Quinn

P.S.  Wed. night we will have a first ever live training call just for the 6 Figure Income Club!  If you can read this you are invited!  Details will be released tomorrow on the website

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In DFI and Coastal Travel we have 3 Primary forms of training but all 3 come from the same source.  Dani Johnson!  Over 200 companies have plugged into Dani Johnson’s training due to the results.  Dani chooses to partner with only a select few.  In DFI we are fortunate that Dani Johnson has chosen to work with us.  All of the training in our company marketing system and all of the training that we do one on one is also completely rooted in Dani Johnson’s training and techniques.  Why would we do that?  Because of results silly!!!

Below is a Dani Johnson video recorded at an event with well over 100 companies represented.  In the video below every single person that is in a black t-shirt or has a red ribbon on their name tag is in our company!  Anyone can apply Dani Johnson’s training to their company.  The key is follow the recipe to the exact ingredient and don’t change it.  That’s why we’ve had the results we’ve had.

Congrats goes out to an incredible gentleman that just joined the team Virgil from TX!  Also Eddie from London, just gotten his Premier package.  He is also launching our company in London.  He’s an incredible leader anyone working with him is blessed!

To Your Success,
Stacy O’Quinn

P.S. Dani’s Training has allowed me to Generate 46,305 in Profit in our company in the last 82 days!

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After an incredible weekend in Jacksonville FL DFI is now headed to London.  If you want to learn specific strategies and techniques on building your home business you must go to a First Steps to Success.  Personally, I’ve made a commitment to be at every single event this year with new associates in business.  Why would I do that?  It’s simple Dani Johnson and her training has been the one variable of everyone who got started working from home and worked diligently and made it versus those who worked diligently and didn’t.  Let’s face it if you are going to work from home you probably need to make money now.  You probably got started with DFI or any other business because you needed a lucrative income RIGHT NOW!

Many new people fail not because they don’t work hard (some don’t) but because their are only two ways to learn a new skill.  Experience and training, that’s the only way period!  If you just rely on training you never get the skill because until you start working you don’t fully understand what you don’t know.  If you just rely on experience it could take you years to learn what you don’t realize you don’t know.  Many times I see people start and with out Dani Johnson and her training they don’t fully realize what they don’t know and not sitting in their house you don’t realize what they are doing wrong.

I’m very excited for several people that I met at this last event,

Deborah Mims
Chad Gibbs
Sherri from PA
Lisa and David Conway
Tanya and Marc Peck

These were just a few of the people I met this weekend at First Steps.

Everyone there at the event were at various stages of their business but they have made a commitment to not only their personal success but also the success of others that they are blessed enough to work with.  Congrats to each of you that were there in Jacksonville this weekend!

Now off we go to London!  DFI is launching into London starting with Dani Johnson’s First Steps to Success coming up next month in London.  We have several of our leaders heading there now.  To get registered go to and then send me an email to and we will connect in London together. 

To Your Success,
Stacy O’Quinn

Categories : Dani Johnson
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Our company is heading to Jacksonville Florida for Dani Johnson training.  Not just our company my entire family is going to this one.  We will be going a day early just to hang out with the kids.  Alexis and Edgar are 5 and 3 respectively and to them hanging out at a hotel sounds like a BLAST!  They are so excited that they get to sleep in a hotel.  It’s comical, but in all seriousness hearing them talk back and forth reminds me of the opportunity they have as kids because we are a stay at home family. 

My kids are incredible little blessings, and currently they don’t know how blessed they are.  Mid-day today it was in the 70’s here, nice and sunny outside.  My kids wanted to play catch so I took a little time off and just threw a tennis ball around the yard.  They laughed, screamed and yelled with excitement as we chased that bright neon green ball around the yard.  It is sad how many parents don’t get to enjoy the small things in life, called their kids.

As we head down to Jacksonville FL, for the Dani Johnson event I’m not sure what exactly we will do yet.  But one thing is for certain it will be one heck of an adventure for Alexis and Edgar and it will be memories they will keep for the rest of their lives.

If you are going to be at that event, let’s meet and shake hands!
Stacy O’Quinn

P.S. The next blog post we will talk about getting the most out of a Dani Johnson Event.  Renae from MN, just experienced this coming off of a $13,000 week.

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Monday Motivational from DFI

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The Old Mule

 Once upon a time a farmer owned an old mule who tripped and fell into the farmer’s well. The farmer heard the mule braying and was unable to figure out how to bring up the old animal. It grieved him that he could not pull the animal out. He’d been a good worker around the farm. Although the farmer sympathized with the mule, he called his neighbors together and told them what had happened. He had them help haul dirt to bury the old mule in the well and quietly put him out of his misery.

 At first, the old mule was puzzled, but as the farmer and his neighbors continued shoveling and the dirt hit his back, he had a thought: he ought to shake off the dirt and step up. And he did just that.

 “Shake it off and step up…shake it off and step up…shake it off and step up.” Even though he took painful blows of dirt and fought panic, he just kept right on shaking it off and stepping up!

 It wasn’t long before the old mule stepped up and over the lip of that well. What could have buried him actually blessed him…all because of the manner in which he handled his adversity.

 ~author unknown


Many of you have heard about the NEW DFI Leadership Council Rings.  Many of you are actively working on your own ring.  To earn your ring all you have to do is bring in 30 new team members into DFI. To do that in 6 months you have to simply average 6 new team members a month.  Cadie from MN, Michelle from CA and Stacy from NC are all examples of Directors who have done this so far.  Several of our Directors are on track to accomplish this in the first year all you have to do is bring in 3 new team members a month.

To get more details about the DFI Leadership Council Rings go to

DFI Cruise Info:

DFI will be having a Leadership cruise from a time of fun in the sun and learning for all.  To win a free ticket all you have to do is bring in 30 new team members by Feb. of 2011.  To win a ticket for both you and a significant other you only have to have 50 new team members join DFI.

Specific Cruise info to be announced late FALL.

Recession is OVER:

With all the talk of the country being in a recession it’s easy to understand how it almost feels that way sometimes.  Did YOU GET THE MEMO?  DFI’s web development company has said that Feb. 2010 was the largest increase in growth they’ve ever seen in the history of Coastal Travel.  Do you know how much we grew? 38.9% one month growth!  Did you get a 38.9% pay raise all of last year?  Heck most of us did not get a .9% pay increase last year but in DFI collectively our income grew by 38.9% over a single month based off of our new members.

I think its official the recession, which we didn’t really seem to feel is actually over.

New Stories heard on the calls:

This is an area we want to highlight new stories that we’ve heard on the calls recently.

Michelle in CA, made $3,200 last week

Stacy in NC, made $10,705 last week

Cadie in MN, made $7,400 last month

Sandy in MO, just recently generated $12,000

Renae in MN, just had a $9,705 day

Tara in MI, has made $19,410 so far this year

Nike in NC, just had a thousand dollar day

Tim in LA, just recently had a $3200 dollar week

If you’ve made money recently and we have not heard you, step out on a call and share it.  If you have and we missed you we apologize share it some more. After you’ve been around a while you tend to not think a 1k to 5k week is not “big enough” to share.  Every single new person on this team would like to year about your small weeks , so continue to inspire us and please share.  Obviously many people are making money so send an email to Support to be included in a future email.  Since Coastal is an association we cannot know if you’ve made money unless you share it.

 How do I Contribute? If you have a testimony, a motivational story or quote and would like to share it with our team send an email to Support.

Training Call of the Week!  If you missed it unexpectedly last week we had one of the most impactful calls we’ve had in a long time.  It was completely by accident.  On the last Six Figure Income call two of our successful director’s shared their experiences and what made them successful.  They were transparent, honest and it was full of golden nuggets of information.  If you missed it you can listen to it in its entirety below.

To Your Success,
Stacy O’Quinn

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Continuing on our training tips, to have a lucrative home business training is key.  It must be complete and typically the best way to do that is to be multifaceted.  Here are some examples of what I mean.  You as a leader must be able to give specific steps to succeed that you do that work to each and every brand new person you work with, but you can’t stop there.  Everyone is different and every one learns differently and at their own pace.

Remember when you first started working from home or anything new for that matter.  Did someone ever share a tip or technique and you did not quite get it the first time?  Or you forgot it until someone said it later at a different time and you realized it?  Every single skill we learn in life from, riding a bike to driving or even our careers we all learned it differently and at different speeds.  So your training approach can’t be a simple training “book or audio” or a monthly call or even a Saturday training or even an annual seminar, it has to strategically be every thing combined.  Next I’ll share with you an example of our training and you’ll see why it works for so many people.

There are several layers of our training in DFI and with just one layer a person can get the info to succeed but people learn differently at different speeds.

1.  Automated Training:  When a new associate owns a DFI Live marketing system starting with the Boot camp and Quick Start and even detailed Quick Start Training in an automated form they have all the answers they need to be successful.  They can get these answers when they need them day or night.

2.  One on One Director Support:  With our company you are assigned one of our Directors as a mentor to support you one on one.  Someone who is being successful and actively building a lucrative home business.  They have all the knowledge you would need to do what they do except they also have that human touch.  No Director would be in the position they are in if they were not actively helping people to succeed.

3.  Core Training Calls:  Once again we need that human touch not just a book, manual or system.  Our core training calls consist of a simple to follow format to help a person who is serious no matter what step of the business they are in.  All of the calls are hosted by successful 6 figure income earners who are helping others become successful, passing on their knowledge.  All calls are LIVE and interactive so you can ask someone else how they build a lucrative income or make money from home.

Monday Evening, is the New Associate Training Calls were a successful Director is talking about topics specifically to do with a brand new person just getting started in their business and what they need to focus on first to have success.

Tuesday Evening, Learn how to get clients with our advertising companies and when they are calling you learn what to say to them.  Here new people and 6 Figure Income Earners role play what they say and how they say it.  If you can’t get clients and you don’t know what to say to them how could you possibly have success?

Thursday Evening, 6 Figure Income call is typically a call with more advanced training topics.  Once you have the basics down but you want to become more efficient or make more money quicker this is were you would plug into. 

Saturday Morning, On The Job Training is a live training call were successful directors actually are live on the phone calling clients and letting others listen in.  Toward the end of the call they open it up for questions about what they say or how they say it.  The even share which one of our advertising firms they are working with to get our clients.  We don’t have to do our own marketing.

There is definitely something to be said about having other people help train your new associate.  It saves you time and a person who may not be exactly like you can learn from someone else they may relate too.  Sometimes a stranger can say something much more impactful than you can because of your one on one connection.  Think about your kids has someone ever said something to them and your kids acted like it was the best advice they have ever gotten?  You may have been saying it all along but you were to close.  Our Core training calls and Dani Johnson help with that type of training to create 6 Figure or Lucrative successful home businesses.

4. Dani Johnson First Steps to Success:  Dani Johnson who went from homeless to millionaire in two years working from home does home business specific training events sharing how she created those kind of results.  You may have seen her on TV recently. Her training events called First Steps to Success has been the reason I’ve personally seen so many people create a 6 Figure Income in DFI.  It’s a live training event that you can travel too and meet some of the Directors you hear on our calls face to face.  But being immersed in that type of an environment which is not rah rah motivational but specific techniques and strategies are shared that you can apply, leads to incredible skill development and a lucrative income.

In retrospect a single form of training that can provide you with all the answers you need is good.  But having a multifaceted approach to match each person’s time line as they develop professionally that gives them different environments to learn from will lead to much greater success.  All you have to do is look at the success and growth that DFI has experienced in the home business industry.

DFI as an organization grew 38.9% during the month of Feb. 2010.  The largest growth in the 15 year history of Coastal Travel and quite likely the largest growth of any company in the home business industry.  Apparently the training works!  Stay tuned for more results!

To Your Success,
Stacy O’Quinn

P.S. Join our team in Jacksonville FL for the next First Steps to Success Event.

Probably one of the best techinques to successfully building a lucrative income is to connect with other successful people and pick their brain.  With DFI being at this Dani Johnson event we not only are able to learn from each other but each of us learn as well.  Being a student constantly is certainly a key to success that we all know but often forget.

There will be some huge announcements for DFI at large this weekend it will definately provide a strategy for success that has never been done with our company before and, fortunately in DFI with our main focus being successful lucrative home businesses we get to be the first to blaze the path.  It should definately make working from home not only lucrative and strategic but also a blast like we’ve never seen.

This weekend the results that come out of this event will be incredible.  It’s not possible to put so many transparent leaders from one company in one place not to mention the same place a Dani Johnson event is going to be held and not have success.  Recently coming from these events we’ve learned that of those who made money most of them averaged 14,200 a person in the first 30 days out of this training.

Just yesterday I learned of a few more people who have made money in the last week or two not counting myself.  I heard

-Lorraine in VA she was an executive for Rolls Royce before being laid off made 3,200 dollars last week.  –

-Cadie in MN a stay home mom made 6,400 dollars since Jan. 1st.

-Jackie in GA made 1,000 dollars yesterday.

Life is good and it’s great to be in Denver today with our team!  No matter where you find your self be productive and remember you only live once.

To Your Success,
Stacy O’Quinn

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Happy New Year and December Results

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Unfortunately 2009 was a tough year for many people.  You already knew that unless you lived under a rock some where.  But leading into the New Year let’s take a moment and look back for what we can be thankful for.  First and foremost we are blessed!  We live in a great country it’s not perfect but it’s great!  We have the gift of liberty and free will! 

I don’t know where you are at but for our family it was a financially rewarding year as well.  I must give God the credit for that.  We are blessed to have the team that we have in DFI and with Coastal Travel.  December was a slow month which tends to happen every year in my personal business and I keep hearing stories of other peoples HUGE DECEMBERS!  In 2010 I want a HUGE December!

We ended up about average we did $12,000 not out standing but not bad.  Jackie in MI did 11,000 and Crystal in WV did 26,000.  Those are 2 others I recently heard about it. 

January looks like we will do at least 12,000 and since it’s the first of the month we will most likely do much better than that when it’s over with.

January-April has always been our best months in business usually we do between 15-30K. each month.

Moving into the New Year if we are going to make it our greatest year yet we have to make a choice.  Not a stupid New Year’s resolultion something you will forget about or that sounds like a good idea right now.  We have to make a decision about what we are gong to do and then ACT on it!  I once heard with decision you have DIRECTION!

Good Luck on your Direction in the New Year!
Stacy O’Quinn

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2nd Dani Johnson Secret

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As I promised in the last post, I’m sharing with you specific training that I guide someone just a couple of weeks in their business to. The very first thing you need to have them do is go register for a free membership at

Then take them to the call that I recommended last week. After that your new person who has been following a systematized process it’s important that we keep teaching them they why of the how. The how is what we do and then once they are doing it and guiding people through your marketing process teach them the why.

For this I use a call that explains presentations and it’s also a call that DFI modeled with one on one coaching with Dani Johnson. It talks about what a successful presentation is and Dani explains something that a new person would not quite understand. How do they know they are using a successful presentation and what is the psychology behind it.

To keep getting the specifics of how I use these calls to best help a new person be successful enter your email to the right below the picture to get the next UPDATE.

5 Steps To A Successful Business – Step 2 – Successful Presentation
– Monday, January 31, 2005

Part 2 of the 5 week series covering the critical 5 steps of building a successful home based networking business. Tonight’s call was on step #2 – Successful Presentations! Here are some details:

Topics include:

-What the purpose of the presentation is, what it is not.

-7 different types of business presentations.

-Tips for web presentation success.

-Tips regarding using info packs to tell the story.

-Tips for conference call presentations.

-1 on 1 live presentation tips.

-Using a 5 minute intro call to web presentation successfully.

-Doing a 1 on 1 presentation over the phone, what to avoid.

-Tips for successful group presentations.

-How to create urgency in your guest.

-How to maximize the business presentation results by prepping your guest correctly.

-Keys to edifying the presenter or presentation itself.

-How to frame the prospects mind to determine the presentation outcome, how to direct their mindset before the presentation ever starts.

-Why you do not want to use the word presentation with your prospect.

-Edifying other team mates and associates for increased results.

-The #1 thing that causes people to signup in a presentation.

-How to answer someone who asks ‘can you just send me the information?’

-Understanding the psychological mindset of a prospect going through a presentation.

-Why you’ll get more results letting your prospect see you read a script or flip chart.

-Questions of the week answered: How to make Dani’s techniques work with a party plan and advise to an employee who must keep a low profile at work.

Utilizing Dani Johnson’s training has been the backbone of the training on our team with DFI and is the primary reason we’ve had the success as a team that we’ve had.

To Your Success,
Stacy O’Quinn

Categories : Dani Johnson, DFI, Training
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