Sep
17

What Are You Known For?

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There is a lot of marketing out there that teaches you how to build a “Brand”.  You need to figure out things like your target market, your messaging, your USP (Unique Selling Proposition) and etc.  While all that is beneficial in some applications.  I believe your REAL BRANDing, what you are KNOWN for personally will have a far greater impact on your success.

Recently a very successful business executive quoted me on Facebook and this is what he wrote.  "It’s the Intangible things that make you the Most successful!" ~ Stacy O’Quinn.

The conversation that quote came from was a real strategic approach to business.  See this fella, who is a great guy ran into some minor challenges professionally.  I shared with him that in every area I want to be known by my clients, competitors, co-workers and industry by who I am.  People who interact with you will learn the real you.  Depending on what that is will determine how much they value working with you. 

I shared with this gentleman Mr. Carroll that in all areas I interact with people.  Honor, respect and Integrity should always come through.  Because people know who I am, it has become a type of branding.  My real brand is not a color on a website or a message on a video it’s intangible and difficult to measure but it’s been one of the biggest keys to my success.  No matter how you are challenged or who takes advantage of you.  In business people will break agreements, be dishonorable and misleading and we can’t stop it.  But you and I have the power to control how we react to it.

Our reaction shows other colleagues, clients, vendors and associates that there are things we value higher than the dollars.  YES, we all want to make money, but there is a right and a wrong way.  If money is your main motivation you can be paid to do anything.  You can’t be trusted and people know that the bond they build with you is very very limited.  Therefore your success will become limited and many people will not even work with you.

So next time you are trying to “build your brand” as the experts say.  Here is a novel concept, be the real you and figure out what the real you stands for.

 

God Bless,
Stacy O’Quinn

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